Water Label hits Spring Exhibitions

28/03/2013 | The Water Label featured in two major exhibitions this Spring and was greeted with warmth and enthusiasm from visitors to the shows. First came the massive ecobuild exhibition held in London during the first week of March. It was attended by over 45,000 visitors including many UK government officials, and proved to be a great showcase for The Water Label. The exhibition, held over three days at the huge ExCeL exhibition halls, saw visitors from across the globe attending what the organisers described as the world's biggest event for sustainable design, construction and the built environment. Almost immediately after ecobuild came the huge ISH exhibition held over five days in Frankfurt. Manning the Water Label stand were representatives from Profluid the French trade association, CEIR staff, CEIR President and Bathroom Manufacturers Association staff from the UK. It proved a very busy five days and visitor numbers to ISH were reported to be up to 200,000. The Water Label stand was well located on the main route between between halls 4 and 5. Thousands saw the stand and many stopped to talk; architects, specifiers, manufacturers and buyers all took information with them. The stand, displaying the label with its bold blue graphics, encouraged visitors to stop by and collect the latest leaflets and the all-new “Water Is Life” brochure, specially created for the event. The brochure with its contributions from both government and industry leaders showed, without doubt, that the message about water and energy efficiency is hitting its mark and the work of the BMA and CEIR is beginning to pay dividends. A large amount of people who are involved with the various ‘green building codes’, were particularly interested to find a ‘kiss’ scheme that aids compliance. KISS stands for keep it short and simple! “This year’s two Spring exhibitions were very successful and rewarding for us,” enthused Yvonne Orgill, Chief Executive of the Bathroom Manufacturers Association. “We spoke to many top ranking people and leading industry professionals who really did want to know about The Water Label scheme and how they could use it to meet their requirements.” 28.03.2013

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