Green Bathroom Retailers Rush To Join WEPLS

23/08/2010 | The UK's bathroom industry has come a long way in recent years. Major strides have been made in developing innovative bathroom products which are, at the same time, very stylish, a joy to use and, more importantly, eco friendly. The Bathroom Manufacturers Association, a trade body which represents almost 75 bathroom brands, has set about reflecting this success with its WATER EFFICIENT PRODUCT LABELLING SCHEME. The scheme was recently totally upgraded with new intuitive label designs, more product categories and an all-new web-enabled database of water saving products. Also included in the upgrade was a new database of supporting stockists. "WEPLS is now reaching its critical mass," says Yvonne Orgill, chief executive of the BMA. "The Scheme has the full support of DEFRA and Department for Communities and Local Government. It also has the support of WaterWise and The Energy Saving Trust and it is backed by the major bathroom manufacturers, builders merchants and the big national DIY stores. And now, bathroom retailers and showrooms are rushing to sign up to the Scheme showing their eco-credentials as stockists of the very latest in water efficient products." Bathroom retailers have been invited to join the WEPLS database, for free, by completing a simple online questionnaire. Successful applicants will be listed as stockists of the water efficient products in the Scheme. Listed stockists receive the WEPLS window sticker to show their customers that they can offer the very best water efficient products, eco-advice and guidance. From the searchable lists consumers, interior designers and architects will be able to locate their nearest eco bathroom showroom and use the links to direct browsers to the stockists' own website. "Members of the BMA are very excited about WEPLS and its recent developments," says Orgill. "2010 will be the year when water efficiency becomes embedded into the nation's consciousness and we are delighted that the Scheme will play a major part in achieving this."

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