Water

The European Water Label launches new two-minute movie

24/05/2016 | An excellent new advertising movie “One Europe, One Label” has just been released by the Water Label Company. The movie, specifically created to highlight what the Label is all about, where it’s used and who supports it, will be seen across 34 countries of Europe and beyond, and is aimed at attracting more members and users. The award winning and entirely voluntary Labelling scheme is growing rapidly. It has been seen at the recent major industry fairs of Mostra in Milan, KBB in Birmingham England, and at the Poznań Installer Fair in Poland where thousands of visitors, key decision makers in their own fields of activity, have seen how important the Label is becoming in assisting Europe’s drive for economies in water and energy use. Viewers are introduced to the Label with animated graphics and an engaging voiceover, and from the start the movie gets down to business asking the question “what is the Label and why do we need it?” It goes on to emphasise that the Label has been developed in partnership with manufacturers across Europe and is designed to help the modern consumer make an informed choice of kitchen or bathroom appliance. The movie lists the features and benefits of the scheme and then invites manufacturers to register their products online. “It’s a fabulous little movie” says Yvonne Orgill, MD of the Water Label Company. “We have created it to convey the message quickly and efficiently that the European Water Label does exactly what it is designed to do - inform and educate.” The movie can be seen on the Water Label website here> www.europeanwaterlabel.eu/ and on YouTube here> www.youtube.com/watch?v=iDJryy-0Fog www.europeanwaterlabel.eu

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