Know your Water Footprint

14/04/2014 | Water is hidden in all that we see and all that we do - in our bricks and mortar, our transport, the clothes that we wear and the food that we eat. We all have a ‘water footprint’ and it is closely linked to the carbon footprint which is becoming increasingly important. We can all significantly reduce our ‘water footprint’ and be much more conscious of it when we buy goods. We should ask the question “how much water does this product use?” Bathroom products are a great starting point for this as more than 60% of the water used in the average home is in the bathroom. To help would-be purchasers of a new bathroom the BMA has been working hard to develop its European Water Label. Indeed this magazine has helped to demonstrate its features and benefits which are now recognised across Europe and beyond.. Bathroom retailers, builders merchants and DIY stores have their stores listed in the scheme’s online database. The listing is free at www.europeanwaterlabel.eu and all bathroom stockists are welcome to register. The award winning European Water Label has, at its heart, a web-enabled database which shows consumers exactly how much water their chosen bathroom products actually use. This helps them save water, save energy, save money, and feel good! More details from info@europeanwaterlabel.eu

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